By allowing you to put the choice of who to donate in your friends’ hands, this problem simply goes away and there’s no excuse not to give. When I talk to people about giving money to causes, the first problem they have is that they can’t find one that they’re passionate about. It’s a pretty interesting way of crowdsourcing donations. By using Google Wallet, you can simply pay off your “donation balance” once all of your friends have used up your cap. One Today aims to change that.Īdditionally, One Today has a social component to it, letting you set a cap to how much money you’ll match if your friends donate to a cause. This is a huge stumbling block for nonprofits usually, as people are afraid that their money won’t actually get spent on making a real difference. The aim is to get people to donate $1 to different organizations, while getting the complete information about how your donation will be used up front. The app is called One Today, and it’s currently invite only for Android users at this time. Today, Google quietly ushered in a new application built on top of its nonprofit arm,.
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